AI Solutions + Business Transformation
SpencerMerrill.
Building AI systems that actually move the needle. Currently creating Kettio AI — an AI-driven media buyer for SMBs that turns ad spend into real results.
200+
Businesses Consulted
$236K+
Revenue Generated
60%
Dev Time Reduced
4.0
Master's GPA
SM
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AI Strategy/
Context Engineering/
Claude SDK/
MCP/
React/
Conversion Optimization/
Agent Integration/
Design Thinking/
AI Strategy/
Context Engineering/
Claude SDK/
MCP/
React/
Conversion Optimization/
Agent Integration/
Design Thinking/
01
Experience
Oct 2025 — Now
Founder
Kettio AI — Berkeley, CA
- Built a marketing agent that compares and ranks creative assets against target audiences, cutting ad testing spend
- Increased client ad CTR from 2% to 10%, generating over $120K in additional leads for an outdoor lighting company
- Created a novel interface for image generation models that redefines the current tool landscape
Nov 2024 — Dec 2025
AI Specialist
Kansas Small Business Development Center — Wichita, KS
- Led AI transformation initiatives for 200+ businesses with strategic consulting on tool selection, implementation, and workflow optimization
- Implemented multi-location AI system for a cleaning company, generating $56K annual impact through multilingual coordination and supply chain efficiency
- Provided tool-agnostic consulting across ChatGPT, Claude, and emerging platforms — context engineering and MCP specialist
- Conducted executive training focused on measurable business outcomes
- Secured $100K grant for AI Innovation, driving upskilling across five state centers
Featured Event
Day of Innovation — 6-Hour AI Training for Kansas Business Leaders
Led a full-day, 6-hour AI training session for small business leaders in Wichita. Prepared 5 hours of original material covering practical AI implementation strategies. 400 registered — 200 showed up and stayed for the entire duration, a 50% retention rate that's virtually unheard of for a daylong event.
400
Registered
200
Attended Full Day
6hr
Live Training
50%
Retention Rate
Day of
Innovation
Innovation
Wichita, KS · KSBDC
DOI
AI Weekly Newsletter
Kansas' First Statewide AI Newsletter for Government, Advisors & Small Business Owners
Authored and distributed a weekly AI newsletter reaching government officials, SBDC advisors, and small business owners across all five Kansas SBDC centers. Translated cutting-edge AI developments into actionable insights for non-technical audiences — bridging the gap between Silicon Valley and Main Street.
Statewide Distribution
Government
SBDC Advisors
SMB Owners
Read Issue 01
Issue 02
AI Adoption by Industry & Practical Tool Showcases
Equipped advisors with industry-specific AI adoption data so they could have informed conversations with business owners across sectors — from healthcare to retail.
Advisor Enablement
Industry Data
Read Issue
Issue 03
Context Engineering & MCP — Making AI Accessible
Broke down advanced AI concepts like context engineering and Model Context Protocol for a general business audience — giving advisors the language to guide their clients.
AI Literacy
Advisor Training
Read Issue
Issue 04 — Expanded 3-Page Edition
AI in Government & the Policy Implications for Kansas Business
The newsletter's growth demanded a multi-page format. Covered AI's role in government, emerging world models, and new model releases — giving state officials and advisors the full picture on where AI policy and business intersect.
Government Policy
Statewide Reach
Multi-Page Format
Page 1
Page 2
Page 3
Apr 2022 — Jul 2025
AI Powered Solutions Expert
Lawn Logic — Wichita, KS
- Founded dev company delivering custom websites and AI solutions across healthcare, product, and service industries
- Generated $60K annual revenue increase for an outdoor lighting client through a strategic React-based showcase platform
- Developed AI-accelerated workflow using Cursor + Claude, reducing development timelines by 60%
- Delivered conversion optimization for neurosurgery clinics and restaurants through UX redesign and CMS optimization
Summer 2022
Store Operations Intern
Walmart
- Completed 10-week leadership and merchandising program
"I don't just implement AI tools — I figure out where they actually move the needle for your business."
02
Education
Master's
Innovation Design
Wichita State University — Dec 2025
4.0
GPA
Bachelor's
Fine Arts, Creative Writing
Wichita State University — May 2024
3.7
GPA — Cum Laude
03
Toolkit
AI & Implementation
Claude SDK
Claude Code
Agent Integration
Context Engineering
AI Workflow Design
Cursor
MCP
Business Intelligence
AI-Driven Market Research
Conversion Optimization
A/B Testing
Design Thinking
Development
React
Webflow
Figma
Airtable
CMS
Certification
PSM 1
Let's Talk
Ready to build something?
Open to consulting, collaboration, and new opportunities. Let's figure out where AI actually makes sense for your business.