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AI systems / websites / operator tools

Spencer Merrill

I build practical AI systems, production websites, and operator tools that turn unclear ideas into shipped work.

Contact See the work
Kettio AI website preview Kettio AI Lume Outdoor website preview Lume Outdoor Figura Studio website preview Figura Studio Kansas SBDC website preview KSBDC
2% -> 6% CTR lift for an outdoor lighting campaign
$60K+ Leads generated from AI-guided creative decisions
200+ Businesses advised on practical AI implementation
$100K Grant secured for statewide AI innovation work
Selected work

Systems that make the next decision easier.

Every project here has a practical job: find the winning ad, explain the new tool, ship the website, or turn an unclear process into something people can use.

Founder / product build

Kettio AI

AI-driven media buying software for small businesses. Kettio simulates buyer response before budget is spent, giving operators a sharper read on what deserves distribution.

  • Designed Silicon Personas to simulate real-world audience response with up to 76% accuracy.
  • Moved an outdoor lighting campaign from 2% to 6% CTR, generating more than $60,000 in leads.
  • Led Kettio from concept to early paid traction, reaching up to $4,000 in monthly customer revenue.
Visit Kettio
Kettio AI website screenshot
Lume Outdoor website screenshot Lume Outdoor Website build Figura Studio website screenshot Figura Studio Brand and web Immune System Kits website screenshot Immune System Kits Ecommerce surface Moonsour website screenshot Moonsour Experimental web
Open the full work page

Training / enablement

AI explained for people who have to use it on Monday.

Through the Kansas SBDC and Wichita State University ecosystem, Spencer has turned fast-moving AI changes into workshops, newsletters, and working examples for business owners and advisors.

View Day of Innovation
Day of Innovation 6-hour AI training

Hands-on sessions for business leaders covering practical AI workflows, tool selection, and implementation strategy.

KSBDC newsletter AI updates for Main Street

Concise briefings that translate frontier AI news for advisors, officials, and small business operators.

What I build

AI workflows

Asset ranking, research assistants, lead capture, document analysis, and repeatable automation systems.

Web launches

Static sites, SaaS surfaces, conversion flows, brand systems, and deploy-ready frontends.

Operator training

Workshops, internal playbooks, and field-tested examples for teams adopting AI tools.

Open to serious builds

Have a messy AI or web project that needs to become real?

Start a conversation LinkedIn