← Back to Portfolio
KSBDC · Wichita State University · SBA
Day of Innovation
A 6-hour AI training event for small business leaders, government officials, and SBDC advisors across the state of Kansas. 5 hours of original material. One room. One mission: make AI accessible to everyone.
The Approach
Teaching AI to People Who've Never Used It
⚖
Real Case Studies
Started with stories people could relate to — Spotify's AI misstep and how the Atlanta Falcons used AI to transform their stadium experience from worst to top 10.
⚙
Hands-On Tools
Demonstrated actual tools they could use today — Perplexity for research, Gemini for marketing, Zapier for automation, ManyChat for customer service.
⚠
Safety First
Dedicated a full session to cybersecurity — phishing, deepfakes, and data protection. Made sure attendees could adopt AI safely and responsibly.
Curriculum
3 Sessions. 76 Slides. 5 Hours of Material.
The foundation session. Demystified AI for a room of business owners who'd never touched it — starting with "what is AI really?" and building up to concrete tools they could implement the same week.
The Changing Landscape
Why AI matters now, how the world is shifting, and why small businesses can't afford to get left behind.
Case Study: Spotify
What happens when AI replaces creativity — the backlash, the stock impact, and the lesson for small business.
Case Study: Atlanta Falcons
How AI transformed the Mercedes-Benz Stadium from worst to top 10 in the nation through fan experience optimization.
Content Creation
Using AI to market your business — community, social direction, and networks in the age of AI.
Tools Covered
Granola AI
Perplexity
Google Gemini
ManyChat
Tidio
Zapier
Fishbowl
Download Slides ↓
The deepest session. Taught 200 business owners how to actually communicate with AI — from zero-shot basics to the SCOSTARS framework. Included live exercises where attendees wrote their own prompts for their real businesses.
Prompting 101
Zero-shot, few-shot, chain-of-thought, and reasoning prompts — explained with real comparisons side by side.
SCOSTARS Framework
A structured prompting method: Style, Context, Objective, Scale, Time, Actor, Resources — taught through a live marketing email exercise.
Live Prompt Writing
Attendees wrote prompts for their own businesses — marketing, scheduling, vendor analysis — and saw results in real time.
AI Image Generation
Covered free and paid tools (ImageFX, Microsoft Designer, Canva, Sora, MidJourney) with live prompt-to-image demos.
Frameworks Taught
Zero-Shot
Few-Shot
Chain-of-Thought
SCOSTARS
Image Prompting
Download Slides ↓
The closing session. Covered the full spectrum — from AI-powered marketing campaigns to cybersecurity threats like deepfakes and phishing. Ended with the most important message: AI is a tool, not a replacement. Human-in-the-loop is the future.
Marketing in Minutes
Audience analysis, competitive research, content creation, and campaign management — all powered by AI tools.
Cybersecurity Essentials
Social engineering, data breaches, ransomware, business email compromise — and how to defend against them.
Deepfake Awareness
What they are, how to detect them (visual + audio analysis), and prevention strategies for business owners.
Human-in-the-Loop
The closing thesis — AI should enhance human decision-making, not replace it. Ethical considerations and continuous learning.
Topics Covered
AI Marketing
Phishing
Deepfakes
MFA
Ethics
Human-in-the-Loop
Download Slides ↓