SM

Selected work

Case studies and shipped systems.

AI products, automation systems, client websites, and training work built around real operator problems.

AI systems Audience simulation, workflow automation, RAG prototypes, and internal tool adoption.
Websites Conversion pages, service sites, ecommerce surfaces, and experimental brand work.
Automations Lead sourcing, enrichment, deliverability-safe outreach, and operator handoff systems.

Case studies

Built around real business pressure.

Product / Founder

Kettio AI

Kettio shows operators where a buyer lands on every ad before spend goes live. The work spans product positioning, buyer simulation, creative evaluation, and the web surface that explains it.

AI evaluation Creative testing SaaS website
  • Designed Silicon Personas for simulated audience response with up to 76% accuracy.
  • Moved an outdoor lighting campaign from 2% to 6% CTR, generating more than $60,000 in leads.
  • Reached early paid traction with up to $4,000 in monthly customer revenue.
Open Kettio
Kettio AI website screenshot
  1. 01
    Target market New real estate geography selected for outbound testing.
  2. 02
    Computer-use lead pull Relevant investor companies gathered into a working lead table.
  3. 03
    Hunter.io enrichment Owner emails found, verified, and routed into the campaign list.
  4. 04
    Warmed inboxes Three separate senders protected deliverability and domain health.
  5. 05
    Instantly sequences Outbound pacing, replies, and sales handoff managed from one system.

Independent AI automation / Outbound system

Real estate investor outreach engine

Built an outreach system for a real estate company entering new markets. The system used computer-use workflows to collect relevant location-based leads, Hunter.io to verify contacts, separate warmed inboxes to protect deliverability, and Instantly to run outbound sequences without risking the client's primary domain.

Computer use Hunter.io Instantly Email warmup Lead routing
Market problem Reach real estate investment companies in new geographies without burning the main business email.
System design Dedicated domains, three sender inboxes, staged warmup, verified contacts, and reply routing.
Outcome Campaign structure produced strong open rates for the real-estate investor audience while keeping deliverability protected.
  1. 01
    Order intake Promo, print, and direct-mail requests enter the same CRM pipeline.
  2. 02
    Zoho CRM deal The CRM becomes the single operating screen for order status.
  3. 03
    Order-type path Each order shows only the stages and fields that apply.
  4. 04
    Proof approval loop Client edits route back to vendors before production moves forward.
  5. 05
    Production follow-up Shipping, follow-up dates, and closeout stages keep orders visible.

CRM implementation proposal / Workflow design

STBL Strategies CRM pipeline

Mapped a Phase 1 CRM implementation for STBL Strategies. The proposal turns manual Zoho Books status switching into a repeatable Zoho CRM pipeline with order-type paths, one-button stage movement, proof approvals, required follow-up dates, and clear later-phase boundaries.

Zoho CRM Zoho Books Order pipeline Proof approvals Phase scoping
Problem Orders were being moved forward through manual status changes and repeated data entry.
System design CRM became the operating screen while Zoho Books stayed in place for accounting.
Scope control Phase 1 focused on the working pipeline, with store intake, shipping sync, and batching held for later.
Kansas SBDC website screenshot

AI Enablement / Public-private training

KSBDC AI Enablement

Practical AI adoption support for Kansas businesses and advisors: workshops, one-on-one consulting, workflow design, newsletters, and examples that translate fast-moving tools into usable operating patterns.

200+ businesses advised $100K innovation grant secured 2 days full in-person presentations
View training work
Lume Outdoor website screenshot

Client websites / Conversion surfaces

Service and ecommerce sites

Fast-loading public websites for service businesses, ecommerce products, and brand experiments. The common thread is simple: make the offer obvious, make the page feel credible, and make the next click easy.

Lume Outdoor Figura Studio Immune System Kits Moonsour
Browse project library

Project library

Websites, tools, and training surfaces.

Lume Outdoor website screenshot Landscape lighting service website with a clear offer and local conversion path. Lume Outdoor Website / service business Figura Studio website screenshot Brand-forward ecommerce surface for premium bathroom hardware. Figura Studio Brand / ecommerce Immune System Kits website screenshot Product education and ecommerce flow for health-focused kits. Immune System Kits Ecommerce / product site Moonsour website screenshot Experimental web presence with tighter visual identity and a lightweight build. Moonsour Experimental web
Proposal and workflow map for turning manual order movement into a guided CRM pipeline. STBL Strategies CRM Pipeline CRM proposal / workflow design
Kansas SBDC website screenshot AI consulting, training, and workflow support for 200+ Kansas businesses. KSBDC AI Enablement Consulting / education AI newsletter preview Six-hour practical AI training for Kansas business leaders and advisors. Day of Innovation Workshop / training

Next build

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